We’d love to use your photo, video, and/or story to help other families discover LittleOak. By getting in touch with LittleOak in response to this casting call, you agree to the following: 

Who can take part 

This casting call is open to parents or legal guardians of children who are currently using LittleOak. You must be 18 years or older to participate. 

How to get involved 

To express your interest, send us a direct message via our LittleOak social media account where this casting call is shared. 

We may then ask you to provide a few photos or a short video, along with some information about your family, feeding journey and experience with LittleOak. 

Casting call closing date 

Expressions of interest will be reviewed on a rolling basis from the date the casting call opens. LittleOak may contact families throughout the casting period and may close the casting call early once enough families have been selected. 

Expressions of interest close 30 September 2026. 

Selection 

Getting in touch does not guarantee selection or participation in the campaign. 

LittleOak will select families based on the suitability of their story, content and circumstances for the project. We may contact you for additional information before making a final selection. 

As expressions of interest are reviewed on a rolling basis, families may be contacted and selected at different times throughout the casting period. 

If selected, you will have 3 business days to confirm your participation. Once participation is confirmed, LittleOak will share some ideas and suggestions for the content we’d love to see, along with a timeframe for sending it through. 

Families will generally have 7 days to provide their requested content. Submission timeframes may vary depending on when a family is selected and the campaign schedule. 

LittleOak may stop selecting families once enough participants have been selected for the campaign. 

What selected families will receive 

Selected families will receive a complimentary LittleOak One & One Bundle. No cash alternative is available. 

Selected families will be contacted on a rolling basis throughout the casting period and will need to confirm their participation within the timeframe provided by LittleOak. 

Content and participation 

If selected, we will ask you to provide photos, videos and/or written responses about your family, feeding journey, parenthood and your experience with LittleOak. We will provide further information and guidance about the content we'd love to capture.  

To take part, you will need to complete and sign LittleOak’s Photo & Video Consent Form, which outlines how your content and/or your child’s image may be used. 

Use of content 

If you agree to participate, you grant LittleOak permission to use the content you provide or that is created as part of the project across LittleOak's marketing channels, which may include our website, social media, email marketing and digital advertising. 

Any content featuring a child must be provided or approved by their parent or legal guardian. 

Your responsibility 

By participating, you confirm that you have the necessary permission to share any photos or videos you provide and that the content does not infringe the rights of anyone else. 

Privacy 

Any personal information shared with us will be handled in accordance with LittleOak's Privacy Policy and may be used to assess your submission, contact you about the casting call and manage your participation in the project. 

Changes or cancellation 

LittleOak reserves the right to amend, pause or withdraw this casting call at any time. 

Questions 

If you have any questions about taking part, please contact us via direct message on the LittleOak social media account where you saw the casting call.